A partnership which began in the North Queensland Toyota Cowboys' inaugural season has been extended for another three years after Southern Cross Austereo renewed its major sponsorship with the NRL club.
The media company, through its network of stations including 4TO-FM and Hot-FM in Townsville, will also retain its status as the Cowboys' official and exclusive commercial radio service through to the end of the 2014 season.
Southern Cross Austereo's commitment to the Cowboys includes live radio coverage of all North Queensland's NRL matches by the Cowboys Call Team.
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