Samsung Electronics has today announced they have extended their sponsorship of the Sydney Roosters Rugby League team until the end of the 2006 NRL season.
Samsung initially signed a two year sponsorship agreement with the Sydney Roosters in 2003, which was to have ended in 2005.
The sponsorship has been extremely successful for both parties both on and off the field.
Last year Samsung recorded the second highest brand recognition across all Sydney based NRL team sponsors after only one year of sponsorship and their projected exposure received from main stream media from the 2004 season exceeded $3.1million.
�Samsung Electronics didn�t hesitate in extending their sponsorship of the Sydney Roosters for another year as we believe this sponsorship plays a great role in achieving our business objectives. We look forward to the exciting opportunities our association with the Sydney Roosters will bring in 2006,� explains J.S Park, Managing Director, Samsung Electronics Australia.
Richard Fisk, Sydney Roosters General Manager Marketing and Media is also delighted about Samsung�s extension of the sponsorship.
�In my 30 years experience in the rugby league industry, Samsung has been by far the most active and supportive sponsor I have associated with. Part of the reason for this great success has been the strong relationships built between players, coaches and management at the Roosters and all levels of management at Samsung,� explained Mr Fisk. Samsung has leveraged their sponsorship on and off the ground through match day campaigns, extensive advertising, public relations and promotional campaigns.