The partnership, which will last until the end of 2010, sees the stadium branded with the Grattan name and represents a significant six-figure sum per annum to Bradford Bulls.
Bulls Chief Executive, Gareth Davies, said: �The Grattan partnership we have unveiled is absolutely fundamental to us.
�Although this is a very famous old Stadium, we have never had a Stadium naming rights partner and finding the right partner for the long term takes a considerable amount of time.
�We have done a lot of work to get to today (Tuesday) and I am delighted that we are making this announcement.
�Grattan�s parent company, Otto Worldwide, is the largest home shopping company in the world, operating in 23 different countries. Grattan is also one of the UK�s most famous brands and the fact that it has its headquarters in Bradford makes for a tremendous partnership.�
Otto UK Chief Executive, Mike Hancox, sees the partnership working equally for Gratta, adding: �We�ve been looking for a local opportunity like this for a while now and the Bulls seemed the obvious choice as Rugby League is a family orientated sport and Grattan is a family brand offering clothing, homes, electrical and sports product to its customers.
�We�re delighted to be associated with such an established and successful club and see passion for the game as similar to the passion we have for our brand.
�The aim of the partnership is placing Grattan front-of-mind with Bulls fans, Grattan staff and Bradford residents. We look forward to many future successes on both sides.�