The Panthers have received a mid-season boost with news that Sanyo Oceania has decided to remain the club�s major sponsor for another two years.
�The sponsorship market is a tough one at the moment and it�s great to be able to continue our partnership with such a quality company,� Penrith�s marketing manager Max Cowan said today. �There is no doubt in my mind that this partnership is one of the most envied in rugby league, if not in Australian sport.
�Sanyo�s culture is similar to ours and this makes for a particularly good fit. They are interested not only in rugby league but in various philanthropic projects in which we are involved,� Max said.
Penrith first signed a sponsorship agreement with Sanyo in June 2000 and the company remained on board through a couple of tough years, being rewarded when the Panthers won the NRL Minor and Major Premierships in 2003 and got to within one game of the Grand Final in 2004.
�We value our relationship highly,� Sanyo Oceania�s managing director Bill Crichton said today.
�Sanyo is involved in sponsorship in a number of sports at various levels. But we think our partnership with the Panthers is special � and the longer it continues the better it gets.
�We like dealing with such a professional club,� Bill said.
�And don�t write the Pennies off just yet!�