Global consumer product company Gillette, has renewed its sponsorship of Rugby League�s Tri-Nations tournament involving Australia, Great Britain and New Zealand.
Gillette backed last year�s inaugural tournament staged in Great Britain, and has now underwritten the 2005 tournament that will again be staged in Britain during October and November.
The new one-year deal secures the global title rights of the competition for Gillette.
Richard Lewis, the Rugby Football League�s executive chairman and vice chairman of the Rugby League International Federation, said: "Last year's Tri-Nations tournament was very successful and certainly raised the profile of our sport in many areas of the world.
�It is appropriate that such an important international competition as the Tri-Nations tournament has the support of a blue chip sponsor and there is no doubt that Gillette certainly fills that bill.�
Gillette�s customer development director Tony Colquitt said: �We recognise Rugby League as a vibrant sport that plays a major role in our sports marketing programme."