The Bulldogs have announced Todd Greenberg as the NRL club's new chief executive officer.
Greenberg is already familiar to the Bulldogs, having served as operations manager from 1998 until 2001, and since then has been the general manager commercial operations at ANZ Stadium.
Greenberg replaces Malcolm Noad in the hot seat at the Bulldogs after Noad resigned last month following the upheaval of the club's board election.
Club chairman George Peponis said Greenberg was the ideal person to lead the club into its new era.
"Having worked with all of Australia's major sporting codes through his role with ANZ Stadium, Todd has a strong understanding of what works in sports business," said Peponis.
"Importantly he has a real passion for the Bulldogs and a desire to further strengthen its position as one of rugby league's iconic clubs."
Greenberg will start his duties on March 31.